Monday, January 28, 2008

quote libet

One of the numerous sops to the media for Gowariker's forthcoming period opus Jodhaa Akbar (rejected tagline: when doves cried) casts a shadow of doubt on the nature of the intended audience of the film and the presence of brain cells in the marketing/PR department; it also offers quiet assurance that Bollywood has a long way to go before it acquires a new approach to movie marketing. I have shown my body in Jodhaa Akbar too screams the headline for a collection of responses from the film's star Hrithik Roshan in response to a bunch of questions that came from the WeThinkWeRCool department:

Will youth identify with this film?
If it doesn’t the film will be a failure. It's a love story and people should like it.

No body show in Jodhaa Akbar like in Dhoom ?
I have shown my body in Jodhaa Akbar ! (smiles)

Meanwhile Anjaan's son Sameer crows about his work on Saawariya while griping that he's been accused of playing to the gallery. Some people just don't know their worth:

'For a recent film, 'Phir Hera Pheri' I wrote 'All day, all night' which was in four languages - Rajasthani, English, Hindi and Punjabi - that's the effect of globalisation on our cinema and music. That is how today's youngsters speak. That's the spirit one has to capture in our film songs,' he added.

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