Sunday, December 20, 2009


Cable TV advertising finds a new low (no pun intended) by treating hapless viewers to the sight of a baby's bouncing naked behind (the product is Huggies Dry Comfort). Gratuitous (3 shots, I say!), shocking (the jaw very nearly becomes part of the wa.Daa sambhar) and exploitative of the gluteus minimus. Where are the taste pundits? Where are those who man (or woman) the ramparts of network decency? Surely a naked butt is a naked butt!? Or is there some unwritten law inherited from the yellowed railway rulebook about exemptions for children under a certain age? Walking the ramp in the emperor's clothes is not quite the same as free travel. Where's my uncensored morning coffee?

PS: Was presented with a shot of an infant derriere in an ad for Mamy Poko. Is this the new secret for high TRPs?

1 comment:

Payperbiz said...

And then they call the ad their creative effort sheesh... Bug zapper!

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