devil in disguise

(the title was not meant to be a pun on the moview reviewed or the name of the reviewer, but it seems to work rather well as such)

It's Rediff time again. Our target is a review of Devil, a film written and co-produced by M. Night Shyamalan (he has the same initials as a certain political party, but that has no bearing here). Let's start with the simple typographical problems.

These days it might serve a movie well to keep that idea as far off the promotional frontline as possible: Try far away from instead of creating your own phrases.

Hell it might make for a fantastic twist ending to a film someday: consider adding an exclamation mark after Hell and capitalising i in it. It would be a better idea to refrain from imitating conversational speech heared in some American film.

Neither run time nor runtime works as a substitute for the more familiar running time.

It's clichéd note and not cliche note.

We conclude with a look at a comparison implied in the review between Devil and Phone Booth.

Plus, the plot -- five strangers are stuck in an elevator, one of them might actually be the Devil -- had severe potential to be as difficult to stay awake through as Phone Booth, that other movie that promised chills and thrills and served up neither during its short but long-seeming run time.

The "short but long-seeming run[sic] time" of Phone Booth was, according to IMDB, 81 minutes.

The reviewer then writes about Devil: The film has a short and sweet runtime. The running time of Devil is, according to IMDB, 80 minutes.

1 minute was all it took.