It started in 1993 or 1994 with shorts on Channel [V] featuring a South Indian cowboy mouthing lines and attitude reminiscent of Rajnikant, but with an attitude of his own. The cowboy became an unbeatably original icon of Indian pop/pulp culture and Shashank Ghosh was famous. Well, to be precise,
Quick Gun Murugan was famous and Shashank Ghosh was a name that rang a bell for credit watchers and trivia-mongers.
Years later, Ghosh made his first full length feature, Waisa Bhi Hota Hai, Part II, an irreverant undersung darkly comic tale of Bombay, the underworld, urban angst, pop fantasies and Bollywood clichés, machismo and the first time we heard of Rabbi Shergill. It was destined to become a cult favourite.
Several years later, word floats about a full-length feature adventure of everyone's favourite South Indian cowboy. Then Shashank Ghosh started blogging on PFC. And then, the film sprang out on screen at IFFLA 2009 and the reviews indicated that all was well.
And now, the trailers have flooded the Internet. Rajendra Prasad with his Sivaji Ganesan looks mouths lines destined to be immortal (I am cowboy / this is my duty); there are odes to The Terminator, Rajnikant and his physics-defying sticks of nicotine, there are tips of the hat to Vijaykant (can you go wrong with these two? you can't!) and the priceless resounding ballast from Tridev:
The theatrical trailer snags immortality with the coolest pair of intertitles in a while (they made him a past tense / now he will make their future tense).
There's Nasser as the deliciously named villain, Rice Plate Reddy; Rambha as Mango Dolly and Raju Sundaram as Rowdy MBA. Watch out for Ranvir Shorey and Vinay Pathak. The ears are already licking their drums in glee. Waiting. Waiting. Waiting.
mind it!
Here are the original shorts to watch while you wait: number 1, number 2 and number 3.
update [august 10, 2009]: Siddhartha graciously points me to a video of Mika's song for the film. Ostentatious! ये है rebel without a cow is a stroke of staggering genius.