Friday, January 01, 2010

kaalaa Tiikaa: DVD style

dear moser baer,
I would like to thank you for doing for DVDs what T-Series did for CDs. It feels much better to buy DVDs for prices like 99, 149 and the like (INR, of course) than 299, 399 and the like (INR, again). After all, Eagle Entertainment, Eagle, Eros, Adlabs, Sony/BMG, YashRaj Films and Shemaroo are also only giving me a DVD. There's nothing to speak of as far as cover and sleeve art are concerned. In fact, there's nothing at all to speak of in the manner of packaging. I will not mention special features, because that is something India does not understand (I must note that there are some exceptions, of course, but they are, after all, exceptions).

But I digress. I am sure I am not alone in finding watermarks tossed onto the film frame by DVD companies annoying. All of you companies insist on adding short unskippable films parading your logo on the DVDs; I have wondered why pressing the menu button on my DVD's remote control takes me to this loud movie instead of the menu; but I digress again.

Could you tell me why you insist on retaining your watermark on the entire film? Other DVD companies add their watermarks like screensavers -- they appear for a few several seconds at important moments in the film (songs for regular Bollywood far; random moments in "art" cinema). Knowing that these companies didn't care, I had almost made my peace with this annoying feature that destroyed the movie for me. I would like to just let you know that your decision to make this watermark (how can I call it a watermark when it's so plainly visible?) as permanent as a birthmark, a port-wine stain.

Thank you for not caring.

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