Saturday, July 17, 2010

buzzword blizzard

The world of management has always, for me, been a rich source of crapspeak. Some of it makes it to those screens in elevators powered by the Captivate Network. The most recent example comprised pieces from a series called 25 Stretch Goals for Management; in compliance with the need for inarticulate brevity the caption became 25 Management Stretch Goals. As I read these I found myself wondering what they really meant:

15. Create a democracy of information. Companies need holographic information systems that equip every employee to act in the interests of the entire enterprise.

All information will now presumably have the right to vote.

18. Create internal markets for ideas, talent, and resources. Markets are better than hierarchies at allocating resources, and companies' resource allocation processes need to reflect this fact.

Baba Sehgal had joked that rap stood for रहें आप परेशान. The world of business came up with its own version, which was completely shorn of all humour and sense: resource allocation processes.

22. Enable communities of passion. To maximize employee engagement, management systems must facilitate the formation of self-defining communities of passion

Employees are encouraged to adopt the spirit of free love from the sixties. All expenditure for substances of pleasure will be eligible for reimbursement.

24. Humanize the language and practice of business. Tomorrow's management systems must give as much credence to such timeless human ideals as beauty, justice and community as they do to the traditional goals of efficiency, advantage, and profit.

Hire beautiful shapely lasses to serve as secretaries and sales associates and enjoy several quarters of profit.

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