Thursday, July 08, 2010
James Cameron's Avatar did not quite make the record books as the most expensive film ever made thanks to the mystical ways of Hollywood's creative accounting and also the need to adjust the figures of previous record holders for inflation. Herr Cameron and 20th Century Fox have decided to try again by resorting to a trick familiar from the world of DVDs: a special edition. This one will reportedly be released only in 3D. It has 8 extra minutes of Pandoran footage (and possibly a few extra seconds of end credits, if these sequences happen to feature some more extras). This means that hapless consumers, who will venture forth again to the theatres after having already seen the original version, will get to purchase yet another pair of Real3D glasses. Even if they had chosen wisely not to toss the glasses into that collecting bin outside the hall at the end of the screening, they will probably see some opposition at the ticket counter, since, I am told, theatre chains often do not allow you to use your own pair of glasses. Unless you prudently choose a cheaper show (like AMC's AM Cinema), you can expect to spend at least $13 for 8 minutes. That's clearly a record. The only people who are better off in this mess are those precious few who, perhaps wisely in hindsight, did not watch the original release.
posted by George at 9:12:00 pm