A Stick for Piracy
Epic Records just came up with a real brainwave to tackle music sharing (which they describe, in a really broad sense, as "piracy"). The goal is to prevent online trading of prerelease music. The test samples are Tori Amos' Scarlet's Walk and Pearl Jam's Riot Act. The solution: provide reviewers with the CD glued shut inside a Sony Walkman with headphones glued on to it. Lovely. Mercifully (and quite expectedly) a reviewer figured out a way to get the CD out -- in order to be able to do justice to the music on a good music system -- his own! {NYTimes}
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