linguish

It's a wonder how many people still don't grok the difference between its and it's. The former's a possessive and the latter's short for it is. The cognitive imbalance sets in thanks to the apostrophe coming in to play when possessives involve units other than pronouns (e.g. nouns: Dumbo's wings, Bambi's glare, a jackfruit's nuts).

Then there's the case of the hopping O in loose and lose. Lose the O when things aren't too tight, I say.

And then there are some subtle pawprints floating about, like the use of the indefinite articles a and an. The former precedes words that begin with a consonant (except for words like honourable and honest -- note the silent 'h' -- which merit the an) and the latter precedes words that begin with vowels (except for words like union where the u is pronounced as you and cases like one-armed where the o is pronounced as if it were preceded by a w [that's a double you]. So something like For million of fans across the world, SRK is a icon and now Hollywood too has heard of this star {source} is a boo.